Yay, marketing jargon. Search Engine Optimization (SEO) is a term that is thrown around a lot in the world of digital marketing. It’s something that businesses are told they need to focus on if they want to be successful online.
I’m a sucker for British accents. Whether Brummie, Cockney, Geordie, Scouse, Estuary English, British Asian English, or General Northern English, these accents sound far more sophisticated than ours. (By the way, how great are some of those names?)
It’s time we had a chat about the elephant in the writer’s room and new content kid on the block: ChatGPT. Written content is a necessity in any field, and ChatGPT is an artificial intelligence invention that’s allowing it to be more eas
Up until recently, whenever I’d think of myself as a small business owner, I’d quote the late, greatly befuddled Vice Presidential candidate, Admiral Stockdale, who famously said during the 1992 Vice Presidential debate...
A website is often the first impression people have of your business. Think of it as a job interview. Your website is the candidate for the position, and the person who visits it is the hiring manager.
Your brand is only as good as its awareness. What’s the point of having a brand if you never tell anyone about it? A tried and true method of telling them about it is, you guessed it, through blogging.
“Do I really need to blog?” is a question I hear from time to time, to which I reply, “Does your plain omelet really need delicious ingredients like salt, pepper, herbs, sharp cheddar cheese, and bacon (or Impossible Bacon for the meatle
In the first blog post of my branding series, I leveraged Investopedia to define the term brand: “An intangible marketing or business concept that helps people identify a company, product, or individual.”
Brand awareness, brand loyalty, brand marketing, on brand, off brand, Russell Brand. We’re all familiar with this term, and whether we like it or not, brands and branding are constantly in our faces...
Words evolve based on usage, which is influenced by circumstances. In the last two years, there hasn’t been a greater influential event than the pandemic. We’ve pretty much modified every aspect of our lives, including how we absorb and respon
When you heard from me last, I blathered about the consequences of pausing your blog, and I promised a follow-up. Hopefully I inspired you to decide to restart. If you’re wondering how, well, this blog post is for you.
So many of the emails we toss are the ones that businesses use to market to us, the consumers. If your business is sending emails that check unwanted boxes, then they’re likely getting tossed as well. How do you get people to open your emails?
The gift that keeps on giving about blogs is that there’s an endless stream of content. To quote the great Jeff Bridges from The Big Lebowski, “New shit has come to light”, thus I present to you five eye-opening facts about blogging.
The question that keeps everyone up at night is: What is the difference between a blog and an article? You’ll find that the answer is the new melatonin, and once equipped with this knowledge, you will catch more Z’s.
When you write blogs that are educational, your audience certainly benefits from gaining knowledge, and you benefit by building trust, engagement, and leads. But do blog posts lead to purchases? The answer is yes.
To be recognized as an expert is pretty dope. Of course it depends on what. If you're an expert ne’er-do-well or double-parker (which I’ve suddenly become as a symptom of middle-age), then you’re not putting your expertise to good us
There’s a rumor going around that no one reads anymore. Sure, there’s incredible content on Netflix, Amazon Prime, Hulu, YouTube TV, and HBO (Succession is must-see TV) to distract us, not to mention social media and Candy Crush.
“Do I really need to blog?” is a question I hear from time to time, to which I reply, “Does your plain omelet really need delicious ingredients like salt, pepper, herbs, sharp cheddar cheese, and bacon (or impossible bacon)?”