In the first blog post of my branding series, I leveraged Investopedia to define the term brand: “An intangible marketing or business concept that helps people identify a company, product, or individual.”
Brand awareness, brand loyalty, brand marketing, on brand, off brand, Russell Brand. We’re all familiar with this term, and whether we like it or not, brands and branding are constantly in our faces...
Words evolve based on usage, which is influenced by circumstances. In the last two years, there hasn’t been a greater influential event than the pandemic. We’ve pretty much modified every aspect of our lives, including how we absorb and respon
When you heard from me last, I blathered about the consequences of pausing your blog, and I promised a follow-up. Hopefully I inspired you to decide to restart. If you’re wondering how, well, this blog post is for you.
So many of the emails we toss are the ones that businesses use to market to us, the consumers. If your business is sending emails that check unwanted boxes, then they’re likely getting tossed as well. How do you get people to open your emails?
The gift that keeps on giving about blogs is that there’s an endless stream of content. To quote the great Jeff Bridges from The Big Lebowski, “New shit has come to light”, thus I present to you five eye-opening facts about blogging.
The question that keeps everyone up at night is: What is the difference between a blog and an article? You’ll find that the answer is the new melatonin, and once equipped with this knowledge, you will catch more Z’s.
When you write blogs that are educational, your audience certainly benefits from gaining knowledge, and you benefit by building trust, engagement, and leads. But do blog posts lead to purchases? The answer is yes.
To be recognized as an expert is pretty dope. Of course it depends on what. If you're an expert ne’er-do-well or double-parker (which I’ve suddenly become as a symptom of middle-age), then you’re not putting your expertise to good us
There’s a rumor going around that no one reads anymore. Sure, there’s incredible content on Netflix, Amazon Prime, Hulu, YouTube TV, and HBO (Succession is must-see TV) to distract us, not to mention social media and Candy Crush.
“Do I really need to blog?” is a question I hear from time to time, to which I reply, “Does your plain omelet really need delicious ingredients like salt, pepper, herbs, sharp cheddar cheese, and bacon (or impossible bacon)?”