The Content Jedi Blog

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Content marketing is full of buzzwords that are tossed around like bouquets at a wedding. SEO optimization, ROI, engagement, analytics, call to action, persona, buyer journey, lead generation, open rate, click rate, and conversions.
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Pearl Jam is my favorite band, and to see them live is special, because I’ve been following them for 32 years, and interacting with fellow fans is a communal experience like none other. We met another set of brothers
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I’m often asked about blogging, “Don’t you run out of stuff to write about?” It’s a fair question. The answer is no, because I’m curious, and audiences are, too.
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“Do I really need to blog?” is a question I hear from time to time, to which I reply, “Does your plain omelet really need delicious ingredients like salt, pepper, herbs, sharp cheddar cheese, and bacon (or Impossible Bacon for the meatle
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