When you write blogs that are educational, your audience certainly benefits from gaining knowledge, and you benefit by building trust, engagement, and leads. But do blog posts lead to purchases? The answer is yes.
To be recognized as an expert is pretty dope. Of course it depends on what. If you're an expert ne’er-do-well or double-parker (which I’ve suddenly become as a symptom of middle-age), then you’re not putting your expertise to good us
There’s a rumor going around that no one reads anymore. Sure, there’s incredible content on Netflix, Amazon Prime, Hulu, YouTube TV, and HBO (Succession is must-see TV) to distract us, not to mention social media and Candy Crush.
“Do I really need to blog?” is a question I hear from time to time, to which I reply, “Does your plain omelet really need delicious ingredients like salt, pepper, herbs, sharp cheddar cheese, and bacon (or impossible bacon)?”