The Content Jedi Blog

Content marketing is full of buzzwords that are tossed around like bouquets at a wedding. SEO optimization, ROI, engagement, analytics, call to action, persona, buyer journey, lead generation, open rate, click rate, and conversions.

What a presumptuous title for a blog post, right? Whatever, it still caught your attention. You may be asking yourself or me the next time we meet, “Why are you telling people how to use ChatGPT when it’s your competitor?”

Get ready to jump out of your seat.
Did you know that you could blog about topics unrelated to your business or industry on your business blog?
KAPOW!

Pearl Jam is my favorite band, and to see them live is special, because I’ve been following them for 32 years, and interacting with fellow fans is a communal experience like none other. We met another set of brothers

Happy 20th birthday, LinkedIn!
One more year, and you can legally drink or eat an edible in Illinois. But that’s not what we’re celebrating in this blog post.

I realize there are more than five words  depicted in my word cloud, because I want you to understand how difficult it is for me to whittle down these gems from the best language ever created. 

I’m often asked about blogging, “Don’t you run out of stuff to write about?” It’s a fair question. The answer is no, because I’m curious, and audiences are, too.

This is completely useless information, but whatever, I feel like writing about it. The number of people losing sleep over when to use “can” or “could" ranges somewhere between 0 and 0.

Yay, marketing jargon. Search Engine Optimization (SEO) is a term that is thrown around a lot in the world of digital marketing. It’s something that businesses are told they need to focus on if they want to be successful online.

I’m a sucker for British accents. Whether Brummie, Cockney, Geordie, Scouse, Estuary English, British Asian English, or General Northern English, these accents sound far more sophisticated than ours. (By the way, how great are some of those names?)

It’s time we had a chat about the elephant in the writer’s room and new content kid on the block: ChatGPT. Written content is a necessity in any field, and ChatGPT is an artificial intelligence invention that’s allowing it to be more eas

Up until recently, whenever I’d think of myself as a small business owner, I’d quote the late, greatly befuddled Vice Presidential candidate, Admiral Stockdale, who famously said during the 1992 Vice Presidential debate...

I've written about how networking and marketing are kissing cousins. To summarize that post, networking is an essential part of of building your brand, which is the foundation of marketing.

A website is often the first impression people have of your business. Think of it as a job interview. Your website is the candidate for the position, and the person who visits it is the hiring manager.

Do you hate writing as much as my hair hates growing? Did you know that lousy writing on your website makes people head for the hills?

My last post was about the misuse of the word “ironic.” It’s quite ironic then that a writer like me would struggle to put into words how badly anti-Semitism hurts.

I have some opinions about words and phrases. Which brings me to the word ironic. In my experience, this is unequivocally the most misused word that I read and hear.

Your brand is only as good as its awareness. What’s the point of having a brand if you never tell anyone about it? A tried and true method of telling them about it is, you guessed it, through blogging.

“Do I really need to blog?” is a question I hear from time to time, to which I reply, “Does your plain omelet really need delicious ingredients like salt, pepper, herbs, sharp cheddar cheese, and bacon (or Impossible Bacon for the meatle

In the first blog post of my branding series, I leveraged Investopedia to define the term brand: “An intangible marketing or business concept that helps people identify a company, product, or individual.” 

Brand awareness, brand loyalty, brand marketing, on brand, off brand, Russell Brand. We’re all familiar with this term, and whether we like it or not, brands and branding are constantly in our faces...

Words evolve based on usage, which is influenced by circumstances. In the last two years, there hasn’t been a greater influential event than the pandemic. We’ve pretty much modified every aspect of our lives, including how we absorb and respon

In my last blog post, I implored you to scrub these clichés from your vernacular : “No Pun Intended”, “Put Things In Perspective”, “They’re Selling Like Hotcakes”,  “I Can’t Complain”

Better known as clichés, overused words and phrases are lazy and lose their meaning. They cause people to sigh and roll their eyes. They're annoying.

When you heard from me last, I blathered about the consequences of pausing your blog, and I promised a follow-up. Hopefully I inspired you to decide to restart. If you’re wondering how, well, this blog post is for you.  

You may have noticed that my blog has gone AWOL for the last eight weeks or so, or maybe you haven't because, you know, you have a life.

So many of the emails we toss are the ones that businesses use to market to us, the consumers. If your business is sending emails that check unwanted boxes, then they’re likely getting tossed as well. How do you get people to open your emails?

The gift that keeps on giving about blogs is that there’s an endless stream of content. To quote the great Jeff Bridges from The Big Lebowski, “New shit has come to light”, thus I present to you five eye-opening facts about blogging.

The question that keeps everyone up at night is: What is the difference between a blog and an article?
You’ll find that the answer is the new melatonin, and once equipped with this knowledge, you will catch more Z’s.

I’m always amazed when prospects tell me why the blogger they fired didn’t work out. I’m going to discuss those and what you should expect when you hire a blogger.

When you write blogs that are educational, your audience certainly benefits from gaining knowledge, and you benefit by building trust, engagement, and leads. But do blog posts lead to purchases? The answer is yes.

If you're wondering if your business needs a blog, the answer is yes. If you need more convincing, read on.

This blog post is a reboot of one from a year ago, back when it wasn’t life-threatening to forget your mask when leaving the house. This post has two important updates.

To be recognized as an expert is pretty dope. Of course it depends on what. If you're an expert ne’er-do-well or double-parker (which I’ve suddenly become as a symptom of middle-age), then you’re not putting your expertise to good us

There’s a rumor going around that no one reads anymore. Sure, there’s incredible content on Netflix, Amazon Prime, Hulu, YouTube TV, and HBO (Succession is must-see TV) to distract us, not to mention social media and Candy Crush.

“Do I really need to blog?” is a question I hear from time to time, to which I reply, “Does your plain omelet really need delicious ingredients like salt, pepper, herbs, sharp cheddar cheese, and bacon (or impossible bacon)?”