Yay, marketing jargon. Search Engine Optimization (SEO) is a term that is thrown around a lot in the world of digital marketing. It’s something that businesses are told they need to focus on if they want to be successful online.
It’s time we had a chat about the elephant in the writer’s room and new content kid on the block: ChatGPT. Written content is a necessity in any field, and ChatGPT is an artificial intelligence invention that’s allowing it to be more eas
Up until recently, whenever I’d think of myself as a small business owner, I’d quote the late, greatly befuddled Vice Presidential candidate, Admiral Stockdale, who famously said during the 1992 Vice Presidential debate...
A website is often the first impression people have of your business. Think of it as a job interview. Your website is the candidate for the position, and the person who visits it is the hiring manager.
Let me start by saying thank you for opening my email. It would be quite embarrassing and ironic if you didn’t because you found the subject line for “How to Write an Intriguing Email Subject Line” unintriguing.
Your brand is only as good as its awareness. What’s the point of having a brand if you never tell anyone about it? A tried and true method of telling them about it is, you guessed it, through blogging.
“Do I really need to blog?” is a question I hear from time to time, to which I reply, “Does your plain omelet really need delicious ingredients like salt, pepper, herbs, sharp cheddar cheese, and bacon (or Impossible Bacon for the meatle
The more frequently you touch your audience with quality content, the more top-of-mind you will be, which draws buyers to you and enhances your online presence. Let’s examine three types of content that accomplish this.