Blogging Allows You to Network In Many Places At Once
I’ve written about how networking and marketing are kissing cousins.
To summarize that post, networking is an essential part of building your brand, which is the foundation of marketing. Still, I encourage you to read the blog post so that I get more website traffic and rank higher in Google search. Oh, and you’ll learn something, too.
Networking is great because you’re getting out there, meeting new people, setting up one-on-one’s, and planting the seeds for relationship-building. The problem is that you have exposure to a limited audience, and there’s only one of you.
But what if you could be networking and marketing your business in multiple places at once and showing more people than inside whatever room you’re in why you’re the best at what you do?
The good news is you can with a blog because it can fulfill the following networking event goals to an audience that is online and much larger:
Provide an Overview of Your Business
Networking allows you to meet potential clients, partners, and suppliers by providing an insightful overview of your business and the services it offers.
The problem is that you have limited time, and you have to deal with others interrupting and horning in on conversations. Business networking events can feel like speed dating, where in a sea of 200 people, you achieve five good minutes with only a handful.
However, that may be good enough if you have well-written, educational blog posts making the online rounds, touching thousands of people across social media and your database of email contacts.
When people like your blogs, they typically stay on your website to read and learn more about your business’s value proposition.
Demonstrate Industry Expertise
As an industry professional, it's important to demonstrate your specialized know-how and expertise.
It shows that you're an important player in your field, and you have the capability to provide critical insight and apt advice. But you can’t be drawn and quartered and mingling with other professionals at four events at the same time.
If you’re an accountant, and you’re strapped for time because 1) you’re an accountant and 2) it seems to always be tax season even when it’s not, you can honor your weekly networking lunch, knowing that your customers and prospects are reading your latest post alerting that refunds may be smaller in 2023. This topic will likely lead them to contact you to learn more and appreciate the service you provided.
Client Success Stories
Client success stories are the proof in the pudding that your business is actually doing what it says it can do.
You’ve finally spotted that person of great influence at your chamber of commerce happy hour, and just as you begin sharing an important client success story with them, the chamber membership director takes the mic to announce the raffle drawing. Not only don’t you win a prize for the 10th consecutive month, but insult is added to injury when you realize the person of great influence skedaddled…with the raffle prize.
But…if that client success story is live on your website and scheduled to be emailed via ConstantContact, MailChimp, HubSpot, or what have you, it will soon appear in that person’s inbox, along with all your other contacts.
Face-to-face networking is critical, and after losing a year of it due to the pandemic, I value it even more. But who says you can’t be everywhere at once? With blogging it’s possible. When you’ve established a rhythm with your content, you can be more selective when choosing your networking events and with whom you want to spend quality time.
About the Author, David Telisman
I am a Writer and Content Creator, and I work with businesses to inspire their customers to buy from them. I believe that my clients deserve to feel proud of how their content marketing looks and what it says, and I deliver by providing expert copywriting and marketing solutions.
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