When you heard from me last, I blathered about the consequences of pausing your blog, and I promised a follow-up. Hopefully I inspired you to decide to restart. If you’re wondering how, well, this blog post is for you.
So many of the emails we toss are the ones that businesses use to market to us, the consumers. If your business is sending emails that check unwanted boxes, then they’re likely getting tossed as well. How do you get people to open your emails?
The more frequently you touch your audience with quality content, the more top-of-mind you will be, which draws buyers to you and enhances your online presence. Let’s examine three types of content that accomplish this.