Diversifying Your Brand: Integrating Personal Passions into Your Business Blog
Get ready to jump out of your seat.
Did you know that you could blog about topics unrelated to your business or industry on your business blog?
Did you also know that your readers will appreciate this diversification?
Writing about topics unrelated to your business can be a refreshing and effective way for business owners to connect with their audience on a more personal level. Whether it's a hobby, a social cause, or a personal journey, sharing your non-business passions can humanize your brand and build deeper relationships with your customers.
Here's how to do it effectively:
Find the Intersection Between Personal Passion and Audience Interest
Lead with your passion and then consider if these topics resonate with your audience.
You may have noticed that when I’m not blogging about blogging, I’ve published several pieces about mental health and Jewish advocacy. I know my audience well enough to make those lane changes.
Your topics may range from environmental issues to personal health and wellness, or even a hobby like photography or cooking. The key is to find common ground where your interests intersect with those of your audience.
Share Personal Stories and Experiences
If this sounds risky and makes you feel vulnerable, great, because it’s supposed to.
Lest you fear you’ll be excommunicated by your customers, prospects, fellow special envoys, ambassadors, and attachés, personal stories are actually compelling and relatable and will draw these folks in.
I worried that discussing my mental health experiences would hurt business. It didn’t. Behavioral health professionals read my content and decided to work with me.
This authentic approach can greatly enhance your relatability and build a more personal connection with your audience.
Of course there are limits. I advise against gloating about any Ponzi schemes you’ve pulled off.
Educate and Inspire
Use your platform to educate your audience about your passion.
If you’re an avid gardener, for example, share tips and tricks, your gardening philosophy, and the benefits of connecting with nature.
If you play pickleball, provide techniques on placement, angles, and spin. If you don’t play pickleball, you are literally the only person in the world who doesn’t, you pariah you.
Remember, the purpose of blogs is to educate even if it’s related to your personal interests.
Connect Back to Your Business Values
As such, where appropriate, subtly tie your personal passions back to the values or ethos of your business.
If sustainability is your jam, relate it to how your business practices also align with this value. This approach not only enhances your brand's authenticity but also demonstrates how personal and professional values can coexist harmoniously. It reinforces your brand's integrity and commitment to not just business excellence, but also to personal principles and ethics.
Engage with Your Community
Don’t just post and run.
Engage actively with your audience wherever they are, especially on social media.
Respond to comments, ask for their opinions, and encourage them to share their stories. This two-way engagement can significantly boost your brand’s personal appeal.
Writing about your passions pulls back the curtain and personalizes your brand.
This approach can lead to deeper connections with your audience and even attract new customers who align with your personal interests. People connect with people, not just businesses.
About the Author, David Telisman
I am a Writer and Content Creator, and I work with businesses to inspire their customers to buy from them. I believe that my clients deserve to feel proud of how their content marketing looks and what it says, and I deliver by providing expert copywriting and marketing solutions.
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