Blog

This is completely useless information, but whatever, I feel like writing about it. The number of people losing sleep over when to use “can” or “could" ranges somewhere between 0 and 0.

It’s time we had a chat about the elephant in the writer’s room and new content kid on the block: ChatGPT. Written content is a necessity in any field, and ChatGPT is an artificial intelligence invention that’s allowing it to be more eas

Up until recently, whenever I’d think of myself as a small business owner, I’d quote the late, greatly befuddled Vice Presidential candidate, Admiral Stockdale, who famously said during the 1992 Vice Presidential debate...

I've written about how networking and marketing are kissing cousins. To summarize that post, networking is an essential part of of building your brand, which is the foundation of marketing.

A website is often the first impression people have of your business. Think of it as a job interview. Your website is the candidate for the position, and the person who visits it is the hiring manager.

Do you hate writing as much as my hair hates growing? Did you know that lousy writing on your website makes people head for the hills?

I’m always amazed when prospects tell me why the blogger they fired didn’t work out. I’m going to discuss those and what you should expect when you hire a blogger.

When you write blogs that are educational, your audience certainly benefits from gaining knowledge, and you benefit by building trust, engagement, and leads. But do blog posts lead to purchases? The answer is yes.

If you're wondering if your business needs a blog, the answer is yes. If you need more convincing, read on.

Disconnecting from your audience is a dangerous game that can send a bad message at the worst time and cause your customers and prospects to wonder the following:

You’ve heard all the idioms:
If you have lemons; Make lemonade; As one door closes, another one opens; When you go bald, get hair plugs

Friends, I’ve had an epiphany. I used to have separate categories for networking and marketing when tracking my time.