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Yay, marketing jargon. Search Engine Optimization (SEO) is a term that is thrown around a lot in the world of digital marketing. It’s something that businesses are told they need to focus on if they want to be successful online.

It’s time we had a chat about the elephant in the writer’s room and new content kid on the block: ChatGPT. Written content is a necessity in any field, and ChatGPT is an artificial intelligence invention that’s allowing it to be more eas

Up until recently, whenever I’d think of myself as a small business owner, I’d quote the late, greatly befuddled Vice Presidential candidate, Admiral Stockdale, who famously said during the 1992 Vice Presidential debate...

I've written about how networking and marketing are kissing cousins. To summarize that post, networking is an essential part of of building your brand, which is the foundation of marketing.

A website is often the first impression people have of your business. Think of it as a job interview. Your website is the candidate for the position, and the person who visits it is the hiring manager.

Do you hate writing as much as my hair hates growing? Did you know that lousy writing on your website makes people head for the hills?

The desire to operate a lean and mean business is understandable. No one can blame you for budgeting judiciously and wanting to maximize your margins..