It’s time we had a chat about the elephant in the writer’s room and new content kid on the block: ChatGPT. Written content is a necessity in any field, and ChatGPT is an artificial intelligence invention that’s allowing it to be more eas
Up until recently, whenever I’d think of myself as a small business owner, I’d quote the late, greatly befuddled Vice Presidential candidate, Admiral Stockdale, who famously said during the 1992 Vice Presidential debate...
A website is often the first impression people have of your business. Think of it as a job interview. Your website is the candidate for the position, and the person who visits it is the hiring manager.
When you heard from me last, I blathered about the consequences of pausing your blog, and I promised a follow-up. Hopefully I inspired you to decide to restart. If you’re wondering how, well, this blog post is for you.
So many of the emails we toss are the ones that businesses use to market to us, the consumers. If your business is sending emails that check unwanted boxes, then they’re likely getting tossed as well. How do you get people to open your emails?
The gift that keeps on giving about blogs is that there’s an endless stream of content. To quote the great Jeff Bridges from The Big Lebowski, “New shit has come to light”, thus I present to you five eye-opening facts about blogging.
When it comes to your business, specifically marketing and writing content, the DIY approach carries too much risk and too little reward. In this video, I discuss five reasons why you shouldn’t write your own content.
The more frequently you touch your audience with quality content, the more top-of-mind you will be, which draws buyers to you and enhances your online presence. Let’s examine three types of content that accomplish this.
That’s Attorney Brian Thomas, founder of the law firm Thomas Law based in downtown Chicago and writer of the blog, Your Doubting Thomas. In this three-part series, we discuss his blog posts and his experiences
That’s Ruben Navarrette, and if I were to read all of his credentials, it would be longer than the interview itself. Here’s the abridged version: Ruben is a syndicated columnist for the Washington Post...
To be recognized as an expert is pretty dope. Of course it depends on what. If you're an expert ne’er-do-well or double-parker (which I’ve suddenly become as a symptom of middle-age), then you’re not putting your expertise to good us
I used to be a networking tool. By tool, I don’t mean catalyst; I mean schmo, dinkus, et al. I believed that you networked because you needed a new job, and therefore, I felt like I was imposing and bothering people.
“Do I really need to blog?” is a question I hear from time to time, to which I reply, “Does your plain omelet really need delicious ingredients like salt, pepper, herbs, sharp cheddar cheese, and bacon (or impossible bacon)?”