The Content Jedi Blog

Effective email marketing goes beyond just promoting products…it reaches into your soul and gives it the warmest soul hug there is. Oh, sorry, my head was in the cosmos for a second there.

Ever wondered why your carefully crafted e-newsletters seem to be falling on deaf ears? You take the time to craft an email with promotions, event announcements, tips relevant to your industry, and you get a poor response.

Email marketing might sound like a digital relic from the early 2000s, but it’s alive, kicking, and more powerful than ever.

What a presumptuous title for a blog post, right? Whatever, it still caught your attention. You may be asking yourself or me the next time we meet, “Why are you telling people how to use ChatGPT when it’s your competitor?”

It’s time to talk about the “ Z word.”
If there’s one term in the global conversation that gets people most hot and bothered, it’s “Zionism.”

Pearl Jam is my favorite band, and to see them live is special, because I’ve been following them for 32 years, and interacting with fellow fans is a communal experience like none other. We met another set of brothers

Happy 20th birthday, LinkedIn!
One more year, and you can legally drink or eat an edible in Illinois. But that’s not what we’re celebrating in this blog post.

There’s George Washington and the miracle he pulled off at Valley Forge, Robert Downey Jr., who went from so moonbeamed on crack that he fell asleep in a strangers house to Tony Stark

Human writer David Telisman here. In the months since I’ve written about ChatGPT, the world of AI has continued to explode, and I still haven’t been replaced by a chatbot.

I realize there are more than five words  depicted in my word cloud, because I want you to understand how difficult it is for me to whittle down these gems from the best language ever created. 

This is completely useless information, but whatever, I feel like writing about it. The number of people losing sleep over when to use “can” or “could" ranges somewhere between 0 and 0.

It’s time we had a chat about the elephant in the writer’s room and new content kid on the block: ChatGPT. Written content is a necessity in any field, and ChatGPT is an artificial intelligence invention that’s allowing it to be more eas

Up until recently, whenever I’d think of myself as a small business owner, I’d quote the late, greatly befuddled Vice Presidential candidate, Admiral Stockdale, who famously said during the 1992 Vice Presidential debate...

I've written about how networking and marketing are kissing cousins. To summarize that post, networking is an essential part of of building your brand, which is the foundation of marketing.

A website is often the first impression people have of your business. Think of it as a job interview. Your website is the candidate for the position, and the person who visits it is the hiring manager.

Do you hate writing as much as my hair hates growing? Did you know that lousy writing on your website makes people head for the hills?

In my last blog post, I implored you to scrub these clichés from your vernacular : “No Pun Intended”, “Put Things In Perspective”, “They’re Selling Like Hotcakes”,  “I Can’t Complain”

Better known as clichés, overused words and phrases are lazy and lose their meaning. They cause people to sigh and roll their eyes. They're annoying.

When you heard from me last, I blathered about the consequences of pausing your blog, and I promised a follow-up. Hopefully I inspired you to decide to restart. If you’re wondering how, well, this blog post is for you.  

You may have noticed that my blog has gone AWOL for the last eight weeks or so, or maybe you haven't because, you know, you have a life.

So many of the emails we toss are the ones that businesses use to market to us, the consumers. If your business is sending emails that check unwanted boxes, then they’re likely getting tossed as well. How do you get people to open your emails?

The gift that keeps on giving about blogs is that there’s an endless stream of content. To quote the great Jeff Bridges from The Big Lebowski, “New shit has come to light”, thus I present to you five eye-opening facts about blogging.

When it comes to your business, specifically marketing and writing content, the DIY approach carries too much risk and too little reward. In this video, I discuss five reasons why you shouldn’t write your own content.

The more frequently you touch your audience with quality content, the more top-of-mind you will be, which draws buyers to you and enhances your online presence. Let’s examine three types of content that accomplish this.

This blog post is a reboot of one from a year ago, back when it wasn’t life-threatening to forget your mask when leaving the house. This post has two important updates.

Disconnecting from your audience is a dangerous game that can send a bad message at the worst time and cause your customers and prospects to wonder the following:

That’s Attorney Brian Thomas, founder of the law firm Thomas Law based in downtown Chicago and writer of the blog, Your Doubting Thomas. In this three-part series, we discuss his blog posts and his experiences

That’s Chad Tingle, Director, Producer, Owner of Crown Street Films, and my freshman year college roommate--it’s amazing that he still wanted to talk to me.

That’s Ruben Navarrette, and if I were to read all of his credentials, it would be longer than the interview itself. Here’s the abridged version: Ruben is a syndicated columnist for the Washington Post...

One day, he’s a professor in charge of a department at a state university, and the next, he still is, except now he has to convert his entire program to an emergency learning system...

You’ve heard all the idioms:
If you have lemons; Make lemonade; As one door closes, another one opens; When you go bald, get hair plugs

To be recognized as an expert is pretty dope. Of course it depends on what. If you're an expert ne’er-do-well or double-parker (which I’ve suddenly become as a symptom of middle-age), then you’re not putting your expertise to good us

I used to be a networking tool. By tool, I don’t mean catalyst; I mean schmo, dinkus, et al.  I believed that you networked because you needed a new job, and therefore, I felt like I was imposing and bothering people.

“Do I really need to blog?” is a question I hear from time to time, to which I reply, “Does your plain omelet really need delicious ingredients like salt, pepper, herbs, sharp cheddar cheese, and bacon (or impossible bacon)?”

The desire to operate a lean and mean business is understandable. No one can blame you for budgeting judiciously and wanting to maximize your margins..