The Content Jedi Blog

Small business owners love to chase new connections. It feels productive, and it’s encouraged at every networking event. “Make sure to schedule one-on-one’s,” the host will say. “Meet for coffee and connect on LinkedIn.&rdquo

Up until recently, whenever I’d think of myself as a small business owner, I’d quote the late, greatly befuddled Vice Presidential candidate, Admiral Stockdale, who famously said during the 1992 Vice Presidential debate...

I've written about how networking and marketing are kissing cousins. To summarize that post, networking is an essential part of of building your brand, which is the foundation of marketing.

Do you hate writing as much as my hair hates growing? Did you know that lousy writing on your website makes people head for the hills?

I used to be a networking tool. By tool, I don’t mean catalyst; I mean schmo, dinkus, et al.  I believed that you networked because you needed a new job, and therefore, I felt like I was imposing and bothering people.

Friends, I’ve had an epiphany. I used to have separate categories for networking and marketing when tracking my time.