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Do Blog Posts Lead to Purchases?

When you write blogs that are educational, your audience certainly benefits from gaining knowledge, and you benefit by building trust, engagement, and leads. But do blog posts lead to purchases? 

The answer is yes.

I’m going to refer to a blog post from one of the leading authorities in marketing, HubSpot. To review, a blog is a regular feature published online that relates to a specific topic and consists of individual articles that we call blog posts. The benefits are tremendous: improved SEO, website traffic, and search engine ranking.

Blogs cost money, so it’s important to realize tangible ROI. What HubSpot did is they surveyed consumers and asked the question: Have you ever purchased something from a company after reading a blog post from them? 56% of the respondents said yes.

Why did they say yes?

It’s all about empathy. When your blog addresses pain points, your audience feels understood, and that leads to trust, which leads to prospects reaching out to you to learn more, which leads to leads, which leads to sales. To quote HubSpot: “If a prospect trusts the advice or information given in your blog posts, they might trust that your offerings are better quality than your competitor's because your brand knows the industry, what customers want, and the pain points that your product or service solves.”

You might be thinking: why am I making the case for blog posts in a video? That’s a good question. The reasons are: this video is actually a blog post because I’m including this transcription, and when you visit my blog page, you can also see my other blog posts. Also, since you’re already on my website, you’re more inclined to check out my other pages, such as my services and portfolio, and if you like what you see, that spurs a conversation. 

The same can be true for you, and the key is to blog consistently--2 to 4 times per month--, write good content, and send it out to your audience. “If you build it, they will come” may have worked in Field of Dreams, but that does not apply to blogging. Let’s revise as “If you build it, they will not come, unless you give them a damn good reason to.” 

If this brought you any value--and how could it not--leave a like and subscribe for more videos like this.I'd love to hear from you, so please take a second and say ‘Hello’ in the comments and let me know what you thought of the video. See you next time. 

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About the Author, David Telisman
I am a Writer and Content Creator, and I work with businesses to inspire their customers to buy from them. I believe that my clients deserve to feel proud of how their content marketing looks and what it says, and I deliver by providing expert copywriting and email marketing solutions.



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