Yay, marketing jargon. Search Engine Optimization (SEO) is a term that is thrown around a lot in the world of digital marketing. It’s something that businesses are told they need to focus on if they want to be successful online.
I’m a sucker for British accents. Whether Brummie, Cockney, Geordie, Scouse, Estuary English, British Asian English, or General Northern English, these accents sound far more sophisticated than ours. (By the way, how great are some of those names?)
It’s time we had a chat about the elephant in the writer’s room and new content kid on the block: ChatGPT. Written content is a necessity in any field, and ChatGPT is an artificial intelligence invention that’s allowing it to be more eas
Up until recently, whenever I’d think of myself as a small business owner, I’d quote the late, greatly befuddled Vice Presidential candidate, Admiral Stockdale, who famously said during the 1992 Vice Presidential debate...
A website is often the first impression people have of your business. Think of it as a job interview. Your website is the candidate for the position, and the person who visits it is the hiring manager.
Let me start by saying thank you for opening my email. It would be quite embarrassing and ironic if you didn’t because you found the subject line for “How to Write an Intriguing Email Subject Line” unintriguing.
Your brand is only as good as its awareness. What’s the point of having a brand if you never tell anyone about it? A tried and true method of telling them about it is, you guessed it, through blogging.
“Do I really need to blog?” is a question I hear from time to time, to which I reply, “Does your plain omelet really need delicious ingredients like salt, pepper, herbs, sharp cheddar cheese, and bacon (or Impossible Bacon for the meatle
I ranted about this in a video a while back. Yes, the mental health conversation has made strides, especially during Covid, but people have and continue to say ignorant things, like “Don’t be anxious” to people with a clinical anxiety di
In the first blog post of my branding series, I leveraged Investopedia to define the term brand: “An intangible marketing or business concept that helps people identify a company, product, or individual.”
When it comes to your business, specifically marketing and writing content, the DIY approach carries too much risk and too little reward. In this video, I discuss five reasons why you shouldn’t write your own content.