The Content Jedi Blog

When you hear "GPT," your mind might go straight to conversational AI or chatbots, or not if you’re a hermit. But there’s a lot more to it.

Responding to Requests for Proposals (RFPs) is a pain in the ass. Yes, it’s nice that an organization has expressed an interest in learning more about your services and that you can now put them in the prospect column.

Effective email marketing goes beyond just promoting products…it reaches into your soul and gives it the warmest soul hug there is. Oh, sorry, my head was in the cosmos for a second there.

Ever wondered why your carefully crafted e-newsletters seem to be falling on deaf ears? You take the time to craft an email with promotions, event announcements, tips relevant to your industry, and you get a poor response.

Learning makes you smarter, apparently. That’s what I want to do—make you smarter. One way is to educate you on marketing jargon you may hear tossed around but not fully grasp.

Email marketing might sound like a digital relic from the early 2000s, but it’s alive, kicking, and more powerful than ever.

Today, we're diving into the world of words that don’t mean how they sound. If onomatopoeias are words that sound like their meanings—thump, huff, woosh—these do the opposite.

Artificial Intelligence (AI) is everywhere—from virtual assistants like Siri and Alexa and large language models (LLM) like ChatGPT to recommendation algorithms on Netflix and self-driving cars.

I’ve been very open about my own mental health on this blog and in general when I find it appropriate to discuss my experience. I live with depression, anxiety, and symptoms of Post Traumatic Stress Disorder (PTSD).
They’re no picnic.

Content marketing is full of buzzwords that are tossed around like bouquets at a wedding. SEO optimization, ROI, engagement, analytics, call to action, persona, buyer journey, lead generation, open rate, click rate, and conversions.

What a presumptuous title for a blog post, right? Whatever, it still caught your attention. You may be asking yourself or me the next time we meet, “Why are you telling people how to use ChatGPT when it’s your competitor?”

It’s me, hi, I’m the problem, it’s me.
Taylor Swift wrote Anti-Hero about me*, because I’m guilty of posting and running, wherein I share my content on social media but seldom do the same for others.

It’s time to talk about the “ Z word.”
If there’s one term in the global conversation that gets people most hot and bothered, it’s “Zionism.”

Pearl Jam is my favorite band, and to see them live is special, because I’ve been following them for 32 years, and interacting with fellow fans is a communal experience like none other. We met another set of brothers

There’s George Washington and the miracle he pulled off at Valley Forge, Robert Downey Jr., who went from so moonbeamed on crack that he fell asleep in a strangers house to Tony Stark

Human writer David Telisman here. In the months since I’ve written about ChatGPT, the world of AI has continued to explode, and I still haven’t been replaced by a chatbot.

I realize there are more than five words  depicted in my word cloud, because I want you to understand how difficult it is for me to whittle down these gems from the best language ever created. 

I’m often asked about blogging, “Don’t you run out of stuff to write about?” It’s a fair question. The answer is no, because I’m curious, and audiences are, too.

This is completely useless information, but whatever, I feel like writing about it. The number of people losing sleep over when to use “can” or “could" ranges somewhere between 0 and 0.

Yay, marketing jargon. Search Engine Optimization (SEO) is a term that is thrown around a lot in the world of digital marketing. It’s something that businesses are told they need to focus on if they want to be successful online.

I’m a sucker for British accents. Whether Brummie, Cockney, Geordie, Scouse, Estuary English, British Asian English, or General Northern English, these accents sound far more sophisticated than ours. (By the way, how great are some of those names?)

It’s time we had a chat about the elephant in the writer’s room and new content kid on the block: ChatGPT. Written content is a necessity in any field, and ChatGPT is an artificial intelligence invention that’s allowing it to be more eas

Up until recently, whenever I’d think of myself as a small business owner, I’d quote the late, greatly befuddled Vice Presidential candidate, Admiral Stockdale, who famously said during the 1992 Vice Presidential debate...

I've written about how networking and marketing are kissing cousins. To summarize that post, networking is an essential part of of building your brand, which is the foundation of marketing.

A website is often the first impression people have of your business. Think of it as a job interview. Your website is the candidate for the position, and the person who visits it is the hiring manager.

Do you hate writing as much as my hair hates growing? Did you know that lousy writing on your website makes people head for the hills?

My last post was about the misuse of the word “ironic.” It’s quite ironic then that a writer like me would struggle to put into words how badly anti-Semitism hurts.

I have some opinions about words and phrases. Which brings me to the word ironic. In my experience, this is unequivocally the most misused word that I read and hear.

Let me start by saying thank you for opening my email. It would be quite embarrassing and ironic if you didn’t because you found the subject line for “How to Write an Intriguing Email Subject Line” unintriguing. 

Your brand is only as good as its awareness. What’s the point of having a brand if you never tell anyone about it? A tried and true method of telling them about it is, you guessed it, through blogging.

“Do I really need to blog?” is a question I hear from time to time, to which I reply, “Does your plain omelet really need delicious ingredients like salt, pepper, herbs, sharp cheddar cheese, and bacon (or Impossible Bacon for the meatle

I ranted about this in a video a while back. Yes, the mental health conversation has made strides, especially during Covid, but people have and continue to say ignorant things, like “Don’t be anxious” to people with a clinical anxiety di

In the first blog post of my branding series, I leveraged Investopedia to define the term brand: “An intangible marketing or business concept that helps people identify a company, product, or individual.” 

When it comes to your business, specifically marketing and writing content, the DIY approach carries too much risk and too little reward. In this video, I discuss five reasons why you shouldn’t write your own content.