The Content Jedi Blog

Ever wondered why your carefully crafted e-newsletters seem to be falling on deaf ears? You take the time to craft an email with promotions, event announcements, tips relevant to your industry, and you get a poor response.

Learning makes you smarter, apparently. That’s what I want to do—make you smarter. One way is to educate you on marketing jargon you may hear tossed around but not fully grasp.

Email marketing might sound like a digital relic from the early 2000s, but it’s alive, kicking, and more powerful than ever.

Today, we're diving into the world of words that don’t mean how they sound. If onomatopoeias are words that sound like their meanings—thump, huff, woosh—these do the opposite.

Artificial Intelligence (AI) is everywhere—from virtual assistants like Siri and Alexa and large language models (LLM) like ChatGPT to recommendation algorithms on Netflix and self-driving cars.

I’ve been very open about my own mental health on this blog and in general when I find it appropriate to discuss my experience. I live with depression, anxiety, and symptoms of Post Traumatic Stress Disorder (PTSD).
They’re no picnic.

Dear President Schill:
C.S. Lewis said, “Integrity is doing the right thing even when no one is watching.”

On Sunday, December 31, nearly three full months since Hamas terrorists rampaged through Southeast Israel, committing murder, rape, and kidnapping, The New York Times published a frontpage story called ‘Screams Without Words’: Sexual Violence

Content marketing is full of buzzwords that are tossed around like bouquets at a wedding. SEO optimization, ROI, engagement, analytics, call to action, persona, buyer journey, lead generation, open rate, click rate, and conversions.

What a presumptuous title for a blog post, right? Whatever, it still caught your attention. You may be asking yourself or me the next time we meet, “Why are you telling people how to use ChatGPT when it’s your competitor?”