The Content Jedi Blog

I’ve heard writers say with such self-congratulatory vim, “I don’t use AI,” as though this proves they’re more authentic. I’m not sure what response they’re expecting. Applause? A cookie? A commemorative fountain

Here and there, I write about stuff that annoys me, and I believe I speak for many others, too. None of these terms or phrases are said to inflict agita. 

Used to be, you needed to be a prompt engineer to get the response you desired from AI. In the yesteryear--as in 4 months ago--of large language models like ChatGPT, Claude and Gemini, you had to rack your brain to create the perfect prompt.

More and more, people walk into that first meeting already knowing quite a bit about me. The next time someone says, "I've been following your content," don't hear it as casual conversation. They're telling you something much more va

You may have noticed that a lot of speeches, emails, LinkedIn posts, and newsletters are sounding the same. The subject matter may be different but there's a lot of word overlap. Here are five words that have become AI writing tells.

The perfectly polished “5 Tips” or shared article or report without a personal take? ZZZZZZ.  When you add a point of view, you give people something to respond to. They can agree, disagree, and add their own experience. That’s wher

I'm asked all the time, "What's next with AI?" If you're asking the question, you're probably at least a casual user, and you may have ideas of your own. 

LinkedIn offers plenty of numbers, which is both useful and a little risky. Useful because data can point you in the right direction. 

Businesses imagine big branding campaigns, clever ideas, and viral moments that suddenly transform everything. I understand the appeal, because creative marketing is fun to talk about and even more fun to show off.

The purpose of blogs in marketing is to demonstrate thought-leadership. I’ve written my fair share of those kinds of posts, and this blog is not one of them.