4 Reasons Why LinkedIn Stands Out in the Social Media Landscape
Happy 20th birthday, LinkedIn!
One more year, and you can legally drink or eat an edible in Illinois. But that’s not what we’re celebrating in this blog post. We’re recognizing your achievements:
- 8 people are hired through LinkedIn every minute
- There are 101 job applications submitted every second on LinkedIn
- More than 58 million companies are listed on LinkedIn
Most significantly, while social media platforms like Facebook, Twitter, Instagram, and TikTok have enjoyed broad popularity, you have distinguished yourself in a crowded field.
Let’s take a look at four reasons why.
1. Professional Focus and Networking
LinkedIn is social media for adults.
At its core, LinkedIn is a professional networking platform. There’s no Throwback Thursday, no No Makeup Challenge, and no faux candid pictures of your kids.
Rather, LinkedIn encourages users to share their professional achievements, aspirations, and insights. In this respect, you can say that LinkedIn isn’t immune to ubiquitous social media humble-bragging, but some career crowing has made the platform a prime destination for recruiters, job seekers, industry thought-leaders, and businesses.
Culture counts, and LinkedIn’s places a premium on genuine value, learning, and growth.
2. Quality Content and Thought Leadership
As buzzwords go, “thought leadership” gets tossed around a lot in the business world.
In short, it’s providing expert perspectives on specific topics, establishing the individual or organization as an authority in that domain. Okay, that’s a bit of a mouthful, but the point is that
LinkedIn’s feed is replete with insightful articles, industry news, and professional tips.
Many professionals utilize LinkedIn’s publishing tools to share their expertise, predictions, and learnings. The result: an environment where knowledge sharing and thought leadership are not only encouraged but are often rewarded with high engagement and visibility.
That’s very important.
3. Advanced Business Tools and Opportunities
There’s a lot more to LinkedIn than just posting stuff.
There’s a wide range of tools and features tailored for business professionals:
- Advanced analytics provides businesses with insights into their audience, helping them refine their marketing strategies.
- LinkedIn Ads allows for highly targeted advertising, reaching professionals based on job title, function, industry, and more.
- Features like LinkedIn Sales Navigator are tailor-made for B2B sales professionals, facilitating warm introductions and helping to pinpoint key decision-makers.
4. It’s Not A Frigging Cesspool
Refreshingly, what you won’t see on LinkedIn are unfriending threats, impulsive rants, gym selfies, or pictures of someone’s bare ankles and feet on a beach chair.
Or you have to look really hard to find them.
LinkedIn is where you’ll find grownups who are more interested in adding value on their pages than starting fights.
As LinkedIn hits the big 2-0, it's not just about its age but its unwavering dedication to quality professional networking. Here's to its next decade: may it continue to innovate, raise the bar, and be the trusted space where careers bloom and businesses thrive.
Cheers to LinkedIn, the grown-up in the room.
About the Author, David Telisman
I am a Writer and Content Creator, and I work with businesses to inspire their customers to buy from them. I believe that my clients deserve to feel proud of how their content marketing looks and what it says, and I deliver by providing expert copywriting and marketing solutions.
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