Blog

In the first blog post of my branding series, I leveraged Investopedia to define the term brand: “An intangible marketing or business concept that helps people identify a company, product, or individual.” 

I have shirts, frozen pizzas, and wrinkles that are older than my company, but five years in business is not nothing.

Words evolve based on usage, which is influenced by circumstances. In the last two years, there hasn’t been a greater influential event than the pandemic. We’ve pretty much modified every aspect of our lives, including how we absorb and respon

In my last blog post, I implored you to scrub these clichés from your vernacular : “No Pun Intended”, “Put Things In Perspective”, “They’re Selling Like Hotcakes”,  “I Can’t Complain”

Better known as clichés, overused words and phrases are lazy and lose their meaning. They cause people to sigh and roll their eyes. They're annoying.

When you heard from me last, I blathered about the consequences of pausing your blog, and I promised a follow-up. Hopefully I inspired you to decide to restart. If you’re wondering how, well, this blog post is for you.  

So many of the emails we toss are the ones that businesses use to market to us, the consumers. If your business is sending emails that check unwanted boxes, then they’re likely getting tossed as well. How do you get people to open your emails?

The gift that keeps on giving about blogs is that there’s an endless stream of content. To quote the great Jeff Bridges from The Big Lebowski, “New shit has come to light”, thus I present to you five eye-opening facts about blogging.

The question that keeps everyone up at night is: What is the difference between a blog and an article?
You’ll find that the answer is the new melatonin, and once equipped with this knowledge, you will catch more Z’s.

I’m revisiting one of my earliest blog posts dating all the way back to 2019. At the time I was still carving out my business identity. As you’ll read, I discuss how I discovered my why and the impact that revelation’s had on my brand.

I’m always amazed when prospects tell me why the blogger they fired didn’t work out. I’m going to discuss those and what you should expect when you hire a blogger.

When you write blogs that are educational, your audience certainly benefits from gaining knowledge, and you benefit by building trust, engagement, and leads. But do blog posts lead to purchases? The answer is yes.

When it comes to your business, specifically marketing and writing content, the DIY approach carries too much risk and too little reward. In this video, I discuss five reasons why you shouldn’t write your own content.

If you're wondering if your business needs a blog, the answer is yes. If you need more convincing, read on.

Now that we’re about a month into the COVID-19 pandemic, it’s time to buck up, jettison all of our worries, and move on already. Yeah, no.

It’s that time of year when people complain that they’re either alone or don’t know what gift to give their significant other for Valentine’s Day.

There’s a rumor going around that no one reads anymore. Sure, there’s incredible content on Netflix, Amazon Prime, Hulu, YouTube TV, and HBO (Succession is must-see TV) to distract us, not to mention social media and Candy Crush.