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7 Marketing Terms You Should Know

Learning makes you smarter, apparently.

That’s what I want to do—make you smarter. One way is to educate you on marketing jargon you may hear tossed around but not fully grasp. By understanding these terms, you'll be able to communicate more effectively and make informed decisions for your business.

Plus, you may impress some folks with your newfound knowledge.

1. Content Marketing

Content marketing involves creating and distributing valuable, relevant content to attract and engage your target audience.

Think blog posts (like this one!), videos, infographics, and social media updates. The goal here is to provide something useful, so your audience feels compelled to stick around.

Giving people reasons to keep coming back is good for business.

2. SEO

Search Engine Optimization (SEO) is the art and science of tweaking your website to rank higher on search engines like Google and DuckDuckGo…if you’re part of the 0.64% (actual percentage) of the market that uses DuckDuckGo. 

Applying SEO means using keywords, creating high-quality content, and getting backlinks from reputable sites. 

Imagine your website is a needle in a haystack—SEO is the magnet that helps people find you among the clutter of the internet. 

Oy, that was a meh-taphor. 

3. Email Marketing

In case you didn’t read my last blog post, which is just indefensible, email marketing is your direct line to your customers' inboxes and a powerful tool for promoting products, sharing news, and building relationships 

By sending personalized and relevant content, you can keep your audience informed and encourage repeat business. Newsletters with valuable tips, exclusive discounts, or sneak peeks at new products create engagement. But make sure you avoid spammy emails and instead send genuine messages that resonate with your audience’s needs. 

Track analytics like open rates and click-through rates to gain insights and fine-tune your approach for even better results.

4. Branding

According to the fine people at Investopedia, “A brand is an intangible marketing or business concept that helps people identify a company, product, or individual.”

Branding goes beyond a snazzy logo or a catchy tagline. It’s the overall perception of your business in the minds of your consumers. Your brand is your business’s personality. Are you fun and quirky, or professional and reliable? 

Consistent branding helps build trust and recognition. 

5. A/B Testing

Though it sounds like determining your blood type, A/B testing is a proven method for optimizing marketing efforts. 

You create two versions (A and B) of a marketing asset, like an email or a landing page, and test them to see which performs better. This helps you understand what appeals most to your audience, whether it’s a headline, image, or call to action. 

By systematically testing different elements, you can make data-driven decisions to improve your marketing effectiveness. 

Over time, these insights lead to higher engagement and conversion rates, helping you refine your strategy and achieve better results.

6. Conversion Rate

There’s a misunderstanding that conversion rate only applies to purchases. 

Purchases are one type of conversion—and a pretty dope one—but your conversion rate is actually the percentage of people who take a desired action on your site, which also includes, signing up for your newsletter, subscribing to your blog, contacting you, and more. 

If your website is a party, the conversion rate measures how many guests decide to dance. A high conversion rate means you’re throwing a rager.

7. Inbound/Outbound Marketing

These are similar in that they share the goal of generating leads and converting them into customers, but the tactics differ. 

Inbound marketing focuses on creating content that educates, entertains, or informs, such as blog posts, videos, infographics, eBooks, and webinars. 

Outbound marketing typically uses promotional content aimed at directly selling a product or service, like advertisements, sales pitches, and promotional emails.

Understanding these terms is a great first step, though executing them requires working with a professional. I may know someone who can help.

About the Author, David Telisman

I am a Writer and Content Creator, and I work with businesses to inspire their customers to buy from them. I believe that my clients deserve to feel proud of how their content marketing looks and what it says, and I deliver by providing expert copywriting and marketing solutions.

Sharing my passion through words is my craft, and I could add value by helping you voice yours. Contact me here, at or 

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