“Just Checking In” Is Doing You No Favors
Look, there’s nothing sinful about this question, but when you send the subject line, “Just checking in,” to someone’s inbox, they might think, “Checking on what? My vital signs?”
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The Content Jedi Blog
Category:
Business Communication
What You Think Is Your Brand Voice Probably Isn't
Let’s clear something up: your brand voice isn’t your logo. It’s not your tagline. And it’s definitely not a handful of corporate buzzwords sprinkled across your website.
