3 Types of Content That Keep You Top-of-Mind
When we hear Bonnie Raitt sing, Let’s give them something to talk about...How about love, love, love?, the romantic in us sees exploding hearts, Cupid arrows, and fudge.
But our inner marketer hears something different. Allow me to interpret:
Let’s give them something to talk about: The something here is our business’ industry, our products, and services.
How about love, love, love?: Clearly, this is the useful information, information, information, promotional offer, offer, offer, etc., etc., etc. that our company is providing to our customers and audiences we so appreciate, appreciate, appreciate.
The point is the more frequently you touch your audience with quality content, the more top-of-mind you will be, which draws buyers to you and enhances your online presence.
Let’s examine three types of content that accomplish this.
You may have heard that I’m a fan of blogs. I also appreciate feedback, and the last time I blogged about blogging, a friend suggested that I define “blog,” something I haven’t done. Here goes:
According to Merriam-Webster, a blog is “A regular feature appearing as part of an online publication that typically relates to a particular topic and consists of articles and personal commentary by one or more authors.”
When it comes to business, blogging is about educating your audience of customers, prospects, and contacts about anything related to your industry.
Why blog? Because it works.
Companies with blogs generate an average of 67% more leads per month than companies that don’t (HubSpot). That data is being updated as I write this, and it’s projected to rise with additional time spent on screens during the pandemic.
Think of newsletters as announcements. They share news about your company, include promotional offers, other content like blogs, and more.
People talk about news, and if that’s what you’re feeding your audience, then they’ll be talking about you.
Lest you think they don’t want to hear from you, here’s a newsletter reality check: Over 60% of consumers like receiving promotional emails weekly, and 38% want them more frequently (Constant Contact).
Be judicious about the content in your newsletter. In my expert opinion, people don’t want long newsletters with a bevy of items, because it’s overwhelming, and they may stop opening your emails.
When I hear blog and vlog, it makes me think of mole and vole. The latter are rodents that look just like mice and each other, and they make me jump into my wife’s arms when they scurry across our patio, or worse, the basement.
A vlog isn’t a rodent; it’s a video blog, like the ones I make. Vlogs are important because video content is very popular. A COVID silver lining is that you have a more captive audience, and they are watching more video content than ever before.
Vlogs are also appealing because they humanize your brand. You are literally speaking to your audience in a live action format.
Blogs aren’t rodents either, but there are blogs about them.
Let’s Put a Bow on This
Don’t let good content go to waste. Once you produce a blog, newsletter, or vlog, have a solid marketing strategy that involves sending your content out to all your relevant contacts. Do so through social media and email marketing, which I’ll cover in a future post.
In the meantime, get moving, moving, moving on your content.
About the Author, David TelismanI am a Writer and Content Creator with a passion for mental health awareness and advocacy. I have written extensively on the subject, in addition to serving clients in other verticals. I understand that you deserve to feel proud of how your content marketing looks and what it says, and I deliver by providing expert copywriting and digital marketing solutions.
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