The Content Jedi Blog

When he heard the loud booms, my 9-year-old son jumped up, sprinted for his life, and dove toward us. My wife shielded him and walked him back to safety.

I ranted about this in a video a while back. Yes, the mental health conversation has made strides, especially during Covid, but people have and continue to say ignorant things, like “Don’t be anxious” to people with a clinical anxiety di

In the first blog post of my branding series, I leveraged Investopedia to define the term brand: “An intangible marketing or business concept that helps people identify a company, product, or individual.” 

I have shirts, frozen pizzas, and wrinkles that are older than my company, but five years in business is not nothing.

Brand awareness, brand loyalty, brand marketing, on brand, off brand, Russell Brand. We’re all familiar with this term, and whether we like it or not, brands and branding are constantly in our faces...

Words evolve based on usage, which is influenced by circumstances. In the last two years, there hasn’t been a greater influential event than the pandemic. We’ve pretty much modified every aspect of our lives, including how we absorb and respon

In my last blog post, I implored you to scrub these clichés from your vernacular : “No Pun Intended”, “Put Things In Perspective”, “They’re Selling Like Hotcakes”,  “I Can’t Complain”

Better known as clichés, overused words and phrases are lazy and lose their meaning. They cause people to sigh and roll their eyes. They're annoying.

When you heard from me last, I blathered about the consequences of pausing your blog, and I promised a follow-up. Hopefully I inspired you to decide to restart. If you’re wondering how, well, this blog post is for you.  

You may have noticed that my blog has gone AWOL for the last eight weeks or so, or maybe you haven't because, you know, you have a life.