The Content Jedi Blog

That’s David Lang, Emmy-Winning Executive Sports Producer for WPLG Local 10, which covers news and sports in South Florida.

My job is to create messaging that makes a difference for my clients, their audience, and my audience. Right now, we’re being overwhelmed by COVID-19, the killing of George Floyd, and ongoing protests. Here’s my message to you:

That’s Ruben Navarrette, and if I were to read all of his credentials, it would be longer than the interview itself. Here’s the abridged version: Ruben is a syndicated columnist for the Washington Post...

One day, he’s a professor in charge of a department at a state university, and the next, he still is, except now he has to convert his entire program to an emergency learning system...

That’s Unique Larry, owner of Unique Upholstery, Carpet, and Rug Cleaning. Larry’s birth name is Lawrence Rosenthal but that doesn’t match his essence, presence, and personality.

Geoff “The MacMentor” Horwitz is maintaining his Zen in spite of the tumult. He’s grateful that his son left Italy before that nation went on lock-down...

That’s Sandy Frum, Northbrook Village President since 2009. Sandy is one of the faces of Northbrook, and I see her everywhere in town: chamber of commerce events, riding atop the fire truck during the 4th of July parade...

This is part 2 of my interview with Dr. Dominic Carollo, M.D., pediatric anesthesiologist at Ochsner Clinic Foundation is New Orleans. Previously, he spoke to me about how he shifted his work to the COVID units, what it felt like to have the disease...

That’s Dr. Dominic Carollo, M.D., pediatric anesthesiologist at Ochsner Clinic Foundation in New Orleans. But I know him as Dom, my buddy from my Sigma Alpha Mu fraternity at the University of Miami. Yes, I was in a fraternity. Whatever, get over it

That’s Amy. She’s proof that Facebook’s real mission isn’t to foster connection, but to illuminate the beauty mismatch between husbands and wives.