Blog

There’s a rumor going around that no one reads anymore. Sure, there’s incredible content on Netflix, Amazon Prime, Hulu, YouTube TV, and HBO (Succession is must-see TV) to distract us, not to mention social media and Candy Crush.

I used to be a networking tool. By tool, I don’t mean catalyst; I mean schmo, dinkus, et al.  I believed that you networked because you needed a new job, and therefore, I felt like I was imposing and bothering people.

“Do I really need to blog?” is a question I hear from time to time, to which I reply, “Does your plain omelet really need delicious ingredients like salt, pepper, herbs, sharp cheddar cheese, and bacon (or impossible bacon)?”

Friends, I’ve had an epiphany. I used to have separate categories for networking and marketing when tracking my time.

The desire to operate a lean and mean business is understandable. No one can blame you for budgeting judiciously and wanting to maximize your margins..

Until recently, I’d only discussed with people how I started my business instead of why.