Blog

In the first blog post of my branding series, I leveraged Investopedia to define the term brand: “An intangible marketing or business concept that helps people identify a company, product, or individual.” 

I have shirts, frozen pizzas, and wrinkles that are older than my company, but five years in business is not nothing.

Brand awareness, brand loyalty, brand marketing, on brand, off brand, Russell Brand. We’re all familiar with this term, and whether we like it or not, brands and branding are constantly in our faces...

Words evolve based on usage, which is influenced by circumstances. In the last two years, there hasn’t been a greater influential event than the pandemic. We’ve pretty much modified every aspect of our lives, including how we absorb and respon

In my last blog post, I implored you to scrub these clichés from your vernacular : “No Pun Intended”, “Put Things In Perspective”, “They’re Selling Like Hotcakes”,  “I Can’t Complain”

Better known as clichés, overused words and phrases are lazy and lose their meaning. They cause people to sigh and roll their eyes. They're annoying.

When you heard from me last, I blathered about the consequences of pausing your blog, and I promised a follow-up. Hopefully I inspired you to decide to restart. If you’re wondering how, well, this blog post is for you.  

You may have noticed that my blog has gone AWOL for the last eight weeks or so, or maybe you haven't because, you know, you have a life.

So many of the emails we toss are the ones that businesses use to market to us, the consumers. If your business is sending emails that check unwanted boxes, then they’re likely getting tossed as well. How do you get people to open your emails?

Simone Biles is human.
Not in a she-didn’t-score-a-perfect-10 during her gymnastics team finals performance way, as sports clichés go. She’s human because her body of work, example-setting, celebrity, and sexual abuse survival caught