The Content Jedi Blog

We love a good scapegoat, especially one we can’t see, touch, or fully understand.

Enter: the algorithm. The mysterious force that supposedly holds our content hostage and withholds our engagement trophies.

Except… maybe it’s not the algorithm. Maybe your content just isn’t that good.
Before you throw your phone across the room, hear me out. This isn’t an insult; it’s an opportunity.

Because once you stop blaming the algorithm, you can actually start doing something about it.

The Engagement Myth

The belief goes like this: "I posted something brilliant and got 4 likes. LinkedIn must be throttling my reach."

Maybe. Or maybe your post didn’t connect with your audience. Maybe it didn’t stop the scroll, spark a reaction, or clearly say why someone should care.

Algorithms amplify good content. But they can’t save bad content. And more importantly, they’re designed to reward engagement, so if people respond, they push your post further.

What if no one's responding? It's not a conspiracy. It's feedback. Revise your content.

So What Is Good Content?

It’s not just word count, clever phrasing, or dropping a few emojis. Good content:

• Offers value (education, insight, perspective)
  
  
• Feels authentic and human
  
  
• Is clear, not clever for the sake of it
  
  
• Has a strong hook (because no one reads what doesn’t first grab them)
  
  
• Has a point (yes, really—one main one)
  
  

If you’re not leading with something useful, unexpected, or emotionally resonant, your audience isn’t ignoring you because of the algorithm.

They’re scrolling because they’re human.

Tips to Make Your Content Worthy of Attention

1. Start strong. Your first line is your headline. Make it count.
   
   
2. Be specific. General content is forgettable. Specific content is sticky.
   
   
3. Sound like a person. Don’t sound like a brand guidelines PDF.
   
   
4. Give people a reason to comment. Ask an actual question. Invite opinions.
   
   
5. Trim the fat. If it doesn’t support your point, cut it.
   
   

It feels safer to blame the algorithm than to audit your writing, but real results come when you own your message, write for humans, and create content that actually deserves engagement.

The algorithm isn’t your enemy. Boring content is.

Need help writing something worth reading? That’s what I do.

Let’s talk: david@davidtelisman.com | 224-645-2748 (I pick up the phone).

About the Author, David Telisman

I am a Writer and Content Creator, and I work with businesses to inspire their customers to buy from them. I believe that my clients deserve to feel proud of how their content marketing looks and what it says, and I deliver by providing expert copywriting and marketing solutions.

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